01 · Revenue
Revenue · MRR · ARR
Gross revenue in the last 7d, MRR at window end, ARR derived as MRR × 12.
02 · Subscribers
Active · new · trialing
Active paying subscribers at window end, new paid subs and trial starts in the last 7d.
03 · Conversion
Install → paid · trial → paid
Cohort-style conversion rates from Adapty over the last 7d.
04 · Per-user economics
ARPU · ARPPU
Average revenue per user and per paying user. Window: 7d.
05 · Refunds
Refund events
Refund event count in the last 7d. Spikes suggest a release-quality issue.
06 · PostHog signals
Trial → paid · purchase vs restore · account deletions
PostHog-sourced complements to Adapty's totals — trial conversion, the purchase/restore split (so MRR growth isn't conflated with restore revenue), and account deletions as a churn proxy. Window: 7d.